SAP
Prudsys AG

Contract announcement Prudsys AG

Personalised recommendations are among the most important sales-promoting measures in retail. The objective of a modern personalisation must therefore be the customer-specific approach across all channels - the so-called 1:1 marketing. And this is exactly where prudsys AG from Chemnitz comes into play.

With the prudsys Realtime Decisioning Engine (prudsys RDE for short), the innovative company has developed an intelligent and self-learning real-time solution for the personalisation of all retail sales channels that goes far beyond the automated playout of individual product recommendations. This enables retailers to maximise customer value across the entire customer journey.

More than 200 shops in 34 countries use the software solutions of prudsys AG and generate 1 billion personalised contents every day.

In the course of modernising its software landscape, the company decided to use SAP Business One and SIGMA Software und Consulting GmbH. This is to replace several existing isolated applications with a holistic software. Future-oriented, the company relies on the in-memory database SAP HANA and the associated new possibilities in controlling and analysis. For more information on SAP Business One and SAP HANA, please visit www.business-one-consulting.de

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