Customer Management
Customer management in SAP Business One refers to the central maintenance and use of customer information throughout the entire sales process. This includes master data, contact persons, addresses and commercial agreements so that transactions can be handled consistently and transparently. It is closely linked to the business partner, because customer-related information is bundled there and made available for processes in CRM. Structured customer management helps keep data up to date, assign responsibilities clearly and avoid errors in downstream processes, so that a sales team can process open activities more quickly and respond directly to customer enquiries on the basis of reliable information.