Customer and Sales
Opportunity
An opportunity in SAP Business One is a qualified sales opportunity record in CRM that is used to track a potential business deal in a structured way. It combines information about the prospect, expected revenue, probability of closing and planned timing. This allows sales activities to be managed in a targeted way and opportunities to be assessed by relevance. An opportunity usually stands at the beginning of the sales process and can, as it progresses, be converted into a quotation or a sales order. This helps companies identify early which sales opportunities are realistic, which next steps are required and which deals the sales team can likely expect.
